Innovative retail spaces driven by interactive digital signage will result in enhanced consumer knowledge and increased brand allegiance.
In the past, experiential merchandising displays made a mark with straightforward video displays or audio prompts triggered by motion sensors. Today, many interactive retail displays take this a step further by incorporating creative ideas for showcasing and demonstrating products.
It’s common for cutting-edge brands to incorporate novel elements into their merchandising strategies. Technology not only provides the ability to gather data, but adding engaging components makes shopping more enjoyable and encourages exploration. This can result in a better understanding of the product for the consumer and increase brand loyalty.
The evolution of experiential merchandising displays has come a long way, with some today featuring innovative designs for product display and demonstration. Brands that adopt these new technologies not only benefit from the data collection opportunities they offer, but also create exciting shopping experiences that inspire discovery and foster consumer education and brand loyalty.
Interactive Merchandising displays with touchscreens
For many years, kiosks have transformed the way we go about our daily lives. They’ve made it possible for us to quickly order meals, pay for parking, and check in luggage, so it’s become second nature to us. But it’s important to remember that touchscreens weren’t always a part of our lives.
With technology being firmly established and extensively utilized these days, some companies have incorporated touchscreens into their merchandising displays to provide customers with an interactive experience. This has made it possible for shoppers to browse an extended selection of products, access additional product information, and personalize merchandise to their liking.
Shoppers can take advantage of the interactive retail display in the following ways:
- They can scan paint chips and see how the colors look in different environments and locations.
- They can find suggestions for colors that complement the one they have selected.
- They can send themselves or save color choices for later reference on their personal device at home.
- The effective display program remains beneficial for customers across the country in stores everywhere.
Above and beyond with retail interactive monitors
Brands are striving to create displays that tailor to the individual consumer experience, and in doing so, they may need to be innovative in order to stand out and grab attention. This could be achieved through imaginative storytelling, utilizing cutting-edge technology, or by going beyond the conventional push-button or repeating video display.
Customers can interact with the display by pressing buttons to experience various scenarios. For instance, by holding down the button, music can be played through a light bulb. Another demo showcases the ability to change the lighting from daytime to nighttime. Lastly, the display simulates a lightning storm that causes a power outage, then the light bulb quickly turns back on to emphasize the backup battery feature.
When investing in a display program, it is important to think about how you can showcase your products in a way that will help consumers understand their features and functions. Using engaging messaging, as well as presenting your products in a unique and innovative manner, can not only educate shoppers, but also leave a lasting impression.