Banks have been making efforts to streamline their branches and enhance their services to meet the evolving demands of consumers who increasingly prefer to carry out routine banking activities online and seek financial advice in person. To this end, banks have adopted various strategies, such as employing universal bank tellers and redesigning their branches to be more welcoming and comfortable, with features such as coffee bars, comfortable seating and open teller areas.
Transformation is the use of digital signage
One innovative approach that can aid in this transformation is the use of digital signage. Digital signage refers to a display that displays content in a loop or, in more advanced setups, based on specific triggers such as time of day, weather, consumer data, or other information. For banks, digital signage offers three key benefits:
- Communicating the bank’s brand: The displays can effectively communicate the bank’s brand to customers in a clear and concise manner. For instance, if the bank focuses on serving underprivileged communities, the display can present this message prominently. The display can also complement other communication tools, such as social media feeds, to give customers a sense of the bank’s communication style.
- Guiding customers: Digital signage can guide customers to the services they need by providing information on the services offered at the branch, such as ATMs, mortgages, and car loans. Touchscreen displays can allow customers to search for services, or schedule appointments with bankers. The displays can also subconsciously influence customers by displaying advertisements for credit cards or products.
- Training employees: Digital signage is not just for customers, but can also assist employees. In employee areas, displays can provide information on key issues, such as how to handle stressful situations or answer questions, as well as celebrate employees by highlighting milestones, employee-of-the-month awards, and appreciation events.
Digital signage is a powerful tool for banks
In conclusion, digital signage is a powerful tool for banks looking to transform their branches and enhance their services. By communicating the bank’s brand, guiding customers, and training employees, digital signage can help banks create a more welcoming, efficient and effective environment for their customers and employees. By leveraging this technology, banks can stay ahead of the curve and stay competitive in today’s rapidly evolving financial landscape.