Cities are resembling futuristic sci-fi worlds like Blade Runner due to the prevalence of digital signage advertising. Digital screens have become a pervasive aspect of modern life, altering people’s behaviors, and driving an increasing demand for them. The global digital signage market is expected to grow significantly by 2020. In the face of numerous distractions, retailers are finding it increasingly challenging to capture people’s attention, making digital signage a valuable tool for creating a multisensory shopping experience that combines physical and digital interactions. The convenience of online shopping is still in high demand, but digital signage is proving to be a powerful tool for retailers. The five most compelling reasons for using digital signage include its ability to enhance the customer experience, provide more relevant content, increase sales, improve operational efficiency, and increase brand awareness.
1.Your customers are increasingly expecting digital signage
According to a Nielsen survey of 1,000 shoppers familiar with retail digital signage, 42% indicated a preference for stores with video displays, 68% reported that digital signage influenced their purchasing decisions, and 77% stated that it helped them learn more about products.
As consumers increasingly interact with digital screens in their daily lives, they are beginning to expect a similar experience when they enter a store. Given that many retailers are already utilizing digital signage to engage shoppers, failing to adopt this technology could make your brand appear outdated and irrelevant.
Using traditional printed messaging instead of digital displays could result in your brand being viewed as stale or out-of-touch. Therefore, it’s important to consider adopting digital signage to keep pace with customer expectations and remain competitive in the marketplace.
2. Digital Signage technology will help increase sales
Moving images and dynamic videos are more visually appealing to the human eye than static displays. Digital signage takes advantage of this by offering a flexible platform for combining text, graphics, sounds, and videos to create a visually stimulating and attention-grabbing message.
Digital signage is not limited to providing information or advertising; it can also entertain customers in strategic areas of a store, such as waiting lines, where it can help reduce perceived wait time by up to 35 percent according to studies. By incorporating digital signage in these areas, retailers can transform dull and tedious spaces into engaging and entertaining ones, thus enhancing the overall customer experience.
3. Digital signage will reduce costs and reduce waste
It’s important to consider the environmental and financial costs of print advertising. Not only are trees cut down, but toxic inks are also used, and there are printing and transportation costs, as well as the cost of hiring someone to display and remove the print ads. After their usefulness has expired, print ads are typically discarded and end up in landfills.
In contrast, digital signage screens consume energy to operate, but they do not require any physical production or result in waste, making them a much more environmentally sustainable option. By opting for digital signage, retailers can reduce their environmental impact while simultaneously promoting their products and services.
4.Enjoy the benefits of technology without limits
The retail industry is fast-paced, and success requires the ability to respond quickly to changing market conditions, such as fluctuations in inventory levels or new competitive offers. Therefore, time-sensitive advertising is essential. However, printing is a time-consuming process that involves manually creating, placing, and removing messages, leading to missed opportunities.
With digital signage screens, time-sensitive advertising becomes more efficient. Messages can be easily created and modified in real-time with just a few clicks, and their appearance can be scheduled to match different times of the day. This flexibility allows retailers to take advantage of emerging opportunities or quickly respond to changing market conditions, without the delays associated with print advertising.
5. Engage Customers and Grab Attention
Modern high-definition digital signage screens are visually stunning, featuring sharp picture quality and vibrant colors that make your message more likely to capture people’s attention and cut through the noise.
But it doesn’t end there – digital signage is no longer just a one-way communication channel. You can now use it to deliver interactive content that provides a wide range of engaging experiences for your customers, such as ordering kiosks, gamified promotions, and social media activations.
In the following weeks, we will explore in greater detail the many exciting and creative ways you can use digital signage screens to interact with your customers. So stay tuned!