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Advertising screens in shopping centers

Tutorial

Despite the introduction of a regulation on restricting trade on selected Sundays, shopping malls are still the favorite shopping destination. For this reason, business owners are willing to pay considerable amounts to be among the tenants of the most fashionable shopping centers. However, small entrepreneurs or companies just entering the market are not ready for such an expense. For such customers, shopping centers have a solution in the form of the so-called Commercial islands. Although more and more often the islands also use wealthy banking institutions. The advantage of this format is the location of the retail space in the communication route, which makes the point “susceptible” to random customers. However, due to the limited space on the island, it is difficult to find a place for an effective advertising message. For this reason, a great solution will be to install an advertising screen that does not take up much space and allows you to display a moving image

The advantage of this format is the location of the retail space in the communication route, which makes the point “susceptible” to random customers. However, due to the limited space on the island, it is difficult to find a place for an effective advertising message

For this reason, a great solution will be to install an advertising screen that does not take up much space and allows you to display a moving image.

Despite the introduction of a regulation on restricting trade on selected Sundays, shopping malls are still the favorite shopping destination. For this reason, business owners are willing to pay considerable amounts to be among the tenants of the most fashionable shopping centers. However, small entrepreneurs or companies just entering the market are not ready for such an expense. For such customers, shopping centers have a solution in the form of the so-called Commercial islands. Although more and more often the islands also use wealthy banking institutions. The advantage of this format is the location of the retail space in the communication route, which makes the point “susceptible” to random customers. However, due to the limited space on the island, it is difficult to find a place for an effective advertising message. For this reason, a great solution will be to install an advertising screen that does not take up much space and allows you to display a moving image

The advantage of this format is the location of the retail space in the communication route, which makes the point “susceptible” to random customers. However, due to the limited space on the island, it is difficult to find a place for an effective advertising message

For this reason, a great solution will be to install an advertising screen that does not take up much space and allows you to display a moving image.

Ask yourself a few questions

Thus, specify what you want to achieve by installing an advertising screen in your facility.

– the LCD screen is to be used to simply inform the customer or create a “wow” effect?

– should the monitor pay attention or be the background of the exposure? – do you want to focus on the text or the image? Of course, it is difficult to give clear answers, but the more you develop your needs, the easier it will be for you to choose the right solution.

Synergy effect

As I mentioned before, the undoubted advantage of the “island” is that it is located within a communication route and “stands in the way” of gallery passers-by. However, this will not always be a sufficient argument to encourage the client to look at the offer. By installing an advertising screen and displaying interesting content on it, we are able to interest the customer and encourage him to stop by the island.

Take control

If you are the owner of a network of islands, you may wonder how to tame each screen in your facilities. Fortunately, thanks to the use of professional advertising screens and software, everything happens remotely. First of all, you don’t have to count on the island worker to turn on the monitor. Secondly, all advertisements can be sent directly to the monitor via the Internet.

Equipment

In the context of the monitor on the island, the brightness and size of the matrix will be an important parameter. In the case of locations built from “0”, we have a lot of room for maneuver in choosing the screen size. A well-designed island will accommodate up to a 55 ”monitor. This parameter is important for the visibility of the screen from a greater distance. However, if we cannot install a larger monitor, it is worth making up for this deficiency with the brightness parameter. Strongly lit monitor will attract attention despite the smaller image diagonal.

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